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    Alliances, Strategic Partnerships & Frequent Flyer Programmes

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    Eddy_kn
    Senior Captain

    Number of posts : 173
    Registration date : 2011-10-13

    Alliances, Strategic Partnerships & Frequent Flyer Programmes Empty Alliances, Strategic Partnerships & Frequent Flyer Programmes

    Post  Eddy_kn on Thu Oct 13, 2011 8:46 am

    Alliances, Strategic Partnerships & Frequent Flyer Programmes

    Practice how to apply today’s marketing methods to make a difference to your airline’s future.
    This course is dedicated to those who yearn for new insights in how to use the latest marketing tools to create real success in the marketing environment today and tomorrow.


    How You Will Benefit
    See the real marketing challenges of tomorrow and how to face them
    Work with your assignment partners and your trainer to overcome the competition in a series of structured business games
    Become a more confident and capable marketing executive


    Designed for
    Airline marketing staff involved in Online Marketing
    FFP and Partnership Marketing specialists
    Those wishing to grasp the potential of modern Marketing to enhance their careers


    Course Content
    Health check: what’s right and wrong with airline marketing today
    Assignment 1: Apply what you have learnt to a “test carrier”
    Segmentation and choice: what customers to fight for and why
    Modern marketing tools: strengths, weaknesses and using them properly
    Online marketing strategy and tactics: what you need to know
    Assignment 3: Using an online approach to counter either a low cost competitor or a business class specialist
    Partnerships: What to want and what to look for
    Assignment 4: Partner evaluation exercise where assignment partners select their preferred challenge
    Assignment 5: Integrate one or more partners into your online strategy
    FFP: What to use it for and what not to use it for
    Assignment 6: Integrate your FFP into your marketing strategy
    CRM: How to make it all fit together
    The marketing plan: what, when and why
    Assignment 7: Prepare and present your plan to a panel of judges

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      Current date/time is Fri Nov 15, 2019 2:56 am